Direct selling News

Direct Selling News

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

In an effort to support transparency and verify authenticity, DSN implemented a new standard for the 2011 ranking, which we continued this year: the Revenue Certification Form (RCF). In addition to an updated profile, each company was asked to submit an RCF signed by the CEO and CFO or designated agent. Some privately-held companies choose not to participate in the Global 100 process, and therefore do not appear on this list. We encourage all companies to submit the required forms.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2013 DSN Global 100 (based on 2012 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.

TOP 10

Net Sales Change (2010-2012)

USD Net Sales (Billions)			2010	2011	2012
1. Alticore (Amway)		USA	$9.2	$10.9 18.5%	$11.3 3.7%
2. Avon		USA	$10.9	$11.3 3.7%	$10.7 -5.3%
3. Herbalife		USA	$2.7	$3.5 29.6%	$4.1 17.1%
4. Vorwerk		Germany	$2.9	$3.0 3.4%	$3.3 10.0%
5. Natura		Brazil	$3.0	$2.8 -6.7%	$3.2 14.3%
6. Mary Kay		USA	$2.5	$2.9 16.0%	$3.1 6.9%
7. Tupperware		USA	$2.3	$2.6 13.0%	$2.6 0.0%
8. Nu Skin		USA	$1.5	$1.7 13.3%	$2.2 29.4%
9. Oriflame		Luxembourg	$2.2	$2.1 -4.5%	$2.0 -4.8%
10. Belcorp		Peru	$1.3	$1.6 23.1%	$1.9 18.8%

The Complete List   

*The revenue figure reflected for Viridian excludes 43 days of revenue from Oct. 1 to Nov. 12, 2012.

NOTE: Our initial ranking included a company at No. 72 that requested withdrawal from the list at the time of the Global 100 announcement on April 3, 2013.

The following company submitted information after the requested deadline:
Better Way/Mistine, $460 million, Thailand